🚂 Powerline Team Building Engine

Buyer Journey Blueprint

🧠 STAGE 1: PROBLEM UNAWARE

Internal Thought:
“Maybe this industry just doesn’t work anymore.”

Who they are:
• Burned out network marketers
• Quietly frustrated
• Tired of chasing
• Embarrassed about inconsistent income

What’s really happening:
They don’t realize their issue isn’t effort.
It’s structure.

Powerline's Messaging Angle:
• “Stop Chasing Leads.”
• “What if recruiting wasn’t required?”
• “Why most network marketers fail (and it’s not what you think).”

Goal:
Create curiosity + pattern interrupt.

🔥 STAGE 2: PROBLEM AWARE

Internal Thought:
“I’m doing everything they said… but my downline isn’t growing.”

Pain Points:
• No duplication
• Friends & family exhaustion
• Income resets every month
• No systemized follow-up

Powerline Positioning:
“You don’t have a recruiting problem.
You have a structural problem.”

Introduce:
• Monoline matrix
• Spillover
• Done-for-you automation
• Start free positioning

Goal:
Make them feel seen.

💡 STAGE 3: SOLUTION AWARE

Internal Thought:
“There has to be a smarter system.”

They are exploring:
• Funnels
• Traffic exchanges
• AI bots
• Downline builders

Your Differentiator:
Powerline =
✔ Monoline (not breakaway)
✔ 15 levels deep
✔ Built-in duplication
✔ No chasing
✔ Automated follow-up
✔ Money Train concept

Messaging Focus:
Mechanism clarity.

Show how the structure compounds momentum.

👀 STAGE 4: PRODUCT AWARE

Internal Thought:
“I’ve heard about Powerline… but is it legit?”

Now they need:


• Demo of the matrix
• Cost comparison
• Testimonials
• FAQ
• “How does spillover work?”
• “Is this legal / compliant?”

This is where:


• Zoom walkthrough
• Explainer video
• Matrix calculator
• Case studies

convert belief into intent.

⚡ POST-PURCHASE STAGES (Where Real Wealth Is Built)

💳 STAGE 5:DECISION

Internal Thought:


“If I don’t try this, I’ll stay stuck.”

Triggers here:
• Start Free
• Low $50 entry
• Risk reversal
• Fast-start income
• Clear next step

This is where urgency + simplicity wins.

No confusion.
One button. One action.

🚀 STAGE 6: ACTIVATION

First 24–72 Hours

Goal:


Get them positioned + earning.

• Plug into Powerline
• Complete profile
• Share link
• Understand matrix
• First commission milestone

If they earn fast, they stay.

Momentum > Motivation.

📈 STAGE 7: EXPANSION

Now they’re thinking:
“How do I maximize this?”

Introduce:
• Traffic systems
• Safelist monetization
• AI Funnel (Rachel)
• Leadership positioning
• Rank advancement

Turn members into builders.

🏆 STAGE 8: ADVOCACY

Now they say:
“This system finally works.”

They:
• Create testimonials
• Host Zoom calls
• Bring referrals
• Teach duplication
• Become leaders

This is when the Powerline multiplies itself.

🌀 The Secret Sauce

Powerline is different because:

Most funnels are linear.

Powerline is circular.

Advocates feed the top of the line.
The line feeds new members.
New members become advocates.

That’s not a funnel.

That’s a momentum engine.